The PR Challenge of a Slow Moving Health Crisis

Some of today’s most powerful marketing campaigns educate, fundraise, and lobby for support in the fight against life-threatening health conditions. Yet there remains a huge void when it comes to the world’s biggest – but still largely overlooked - risk to our lives: antimicrobial resistance (AMR).

In a fascinating discussion, Gabriella Elia and Chris Hulme explore the communication challenges of AMR with BioInfect attendees Professor Janet Hemingway, founder of iiCON;  Dr Neil Murray, CEO of Renewvax and Ava Knowles, student at Liverpool’s Life Science UTC.

With special thanks to Bionow for supporting this podcast.

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